Hello everyone,

As a Tourism Marketing Officer from Luganville, Vanuatu, I've been closely following the ongoing 2023–2025 global coral bleaching event, which has impacted approximately 84% of the world's coral reef ecosystems. This environmental crisis poses significant challenges for destinations that rely on coral reefs to attract visitors.

Given the severity of this situation, I'm keen to discuss how we, as tourism professionals, can adapt our marketing strategies to address these challenges. Should we shift our focus towards promoting alternative attractions, such as cultural experiences or inland adventures? How can we communicate the importance of reef conservation to our audiences without deterring potential tourists?

I'm particularly interested in hearing from others who have faced similar challenges. What innovative approaches have you implemented to sustain tourism while supporting environmental conservation? Let's share ideas and strategies to navigate this complex issue together.

Looking forward to your insights!

Best regards,
Elsie